All tags are tested before shipping and are fully functional.

Adhesive NFC tag for digital projects and contactless identification

The AD Bullseye NTAG213 NFC inlay is designed to add contactless functionality to products, packaging, promotional materials and media intended for digital interaction. Its adhesive wet inlay format supports easy application on suitable surfaces, making it suitable for integrators, companies, retail projects and high-volume industrial or marketing deployments.

NTAG213 tags are new, empty and contain no pre-written data. They provide 144 bytes of available user memory and can be encoded with a smartphone using simple free applications or with other compatible NFC devices.

The NXP NTAG213 chip operates at the HF frequency of 13.56 MHz and complies with the ISO 14443A standard. Its memory can store URLs, identifiers, service data and digital content readable by NFC smartphones and readers.

The UID mirror feature allows the chip’s unique serial number to be used inside an encoded URL, enabling the application to identify each tag as a distinct item. This makes the inlay especially useful for product authentication, customer engagement, smart posters, NFC postcards, gaming, electronics, apparel and beauty packaging.

The 38 mm round format, with a 35 mm antenna, provides a practical balance between size, performance and ease of application. Compared with smaller tags, this format can offer a better reading range under suitable use conditions. The product also provides a good level of water resistance and withstands rain and weather exposure.

Possible applications

• Smart packaging: connection to digital content, instructions, landing pages, warranties or product sheets.
• Marketing: use on postcards, advertisements, posters, tickets and promotional materials to share information and offers.
• Product authentication: unique tag identification through UID mirror and support for anti-counterfeiting projects.
• Business use: traceability, product control, asset identification and internal process automation.
• Social and customer engagement: opening web pages, multimedia content, geolocation, videos and digital profiles.
• Private use: automations at home, in the office or in the car to launch settings, apps or quick links.

Technical features

• Type: adhesive NFC wet inlay
• Chip: NXP NTAG213
• User memory: 144 bytes
• Frequency: HF 13.56 MHz
• Standard: ISO 14443A
• Antenna dimension: 35 mm
• Die-cut dimension: 38 mm
• Substrate material: PET
• Face sheet: clear PET
• Total thickness: 136 μm
• Standard pitch: 42 mm
• Web width: 41 mm
• Operating temperature: -25 °C to 70 °C
• Supply format: wet inlay
• Stated compliance: RoHS and REACH

Note: these tags do not work properly on metal. For applications on metal surfaces, visit the on-metal NFC tags category.